Start Your Story With Writing a Killer Intro.
When it comes to writing an intro, what comes to mind is writing a small introductory passage. However, this is not all that's to it. What you need to do to engage reader interest is to bring out your story in the right way. In order to do this, you need to encapsulate the spirit of the entire story and bring it out through an example. When you do this you have to be careful because capturing the story essence alone is not enough, you need to grasp the main point of the story, else the purpose of the story is lost.
Categories: Article Marketing Tags: Article Marketing, article writing, Book Marketing, Book Reviews, Computer Books, Copywriting, Software, Whitesmoke, Whitesmoke Review, writing
Is your Web SEO copy over-optimized?
Is your Web SEO copy over-optimized? There are three tell-tale ways to know, which Heather discusses in this week’s hot SEO Copywriting tip. She also addresses the three sure-fire fixes to the over-optimization problems identified. Be sure to catch the entire video post at: bit.ly Stay informed! The latest and most relevant SEO copywriting developments are a click away: sign up for the weekly SEO Copywriting Buzz at seocopywriting.com Every day brings you smart SEO copywriting news, expert guest posts, and more, as well as direct response and Web copy writing tips: www.seocopywriting.com
Categories: Search Engine Optimization Tags: advice, Best, conversions, copy, Copywriting, ecommerce, engine, Expert, Howto, online, optimization, Practices, search, Search Engine Optimization, tips, web, writing
Specialty Copywriting How to Select the Right Niche Market for You
In times past, copywriters typically wrote for niches with a high need and heavy respect for copywriters. The obvious places to look for work were direct marketing agencies, corporate marcom (marketing communications) departments, and publishers, to name a few.
But today, work opportunities for copywriters have expanded greatly. That’s because clients became tired of unaccountable general advertising and pushed their agencies to do more direct response. Over time direct marketing became mainstream and shed its image as the “ugly step sister” of image advertising.
And while there’s still a tendency to look to traditional markets for work – insurance and banking, technology and publishing, non-profit and health – it really pays to think out the box.
For instance, one of my students is blending her literary talents with her copywriting skills to offer a unique solution to a market we’ve dubbed “the passion marketers.” This group of marketers can use her considerable ability to craft stories that sell.
Another coaching student lives in Belgium, speaks several languages, and has a rich understanding of cultures. For him, we’re developing a target list of multi-national corporations that will value his unique ability to write copy that’s “localized” to different cultures and countries.
Each of my students niches into a market that will value their unique talents, backgrounds, education, knowledge, and/or experience. Sometimes that experience leads us to a “traditional” niche rather than one we create ourselves. In this case, my students often niche “deeper” into the niche in order to make the connection between their unique talents and the needs of the potential client.
A great example is David A., who recently finished my coaching program. David came to me with the desire to build a copywriting career that would allow him to pursue his passions for fine wines, cultural foods and European travel.
David’s copywriting style and philosophy made him an excellent candidate for niching into the publications world. However, there are an incredible number of publications treating as many subjects. By looking at David’s unique interests, talents, and background, we determined that he should niche more deeply than just “publications.”
Today David is building a unique business as the copywriter for publishers, marketers, and organizations that sell fine foods, wines, and entertaining.
When new coaching students come to me they often think they must pull from past experience when determining the right niche market for them. This is only partly true. Some of my students loathe the idea of using skills and knowledge from previous careers because that’s what they want to get away from.
I explain that we can pull from three areas of their life to structure a profitable niche market: their past work experience, their passions, and their copywriting talents.
For instance, Gary C. wanted to niche into the diet aids and nutritional supplements markets. For him, we focused on a special copywriting talent this niche would value highly: that of being able to get and use extremely powerful testimonials.
Another past student didn’t want to use her advertising background, so she decided to follow a passion: that of quilting (she’s a fifth generation quilter). Although I’m not sure if she continued her path, we did determine that the quilting market is very large, and we also agreed that she could very well be the only copywriter in the entire world serving that niche.
Niching into a desirable market not only allows the copywriter to position him or herself as an expert, and therefore gain better clients at higher pay, but it also provides that thing that so many crave, but that so few have: meaningful work that fuels the imagination and feeds the soul…while also growing the bank account.
Chris Marlow publishes a free newsletter for consultants who want to land the high quality, high value clients.
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Where can I find niche marketing examples?
I am interested in the niche market as it relates to small websites. Not garbage sites with no real information, but small sites I could create and maintain in my spare time with honest content. How would I find the right niche? Is it mostly trial and error?
Answer
Weldon,
Try this site, it is free and has a bunch of different videos and tutorials.
Essentially this is a niche site regarding niche sites.
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Categories: Niche Marketing Tags: Copywriting, niche, Niche Marketing, Right, Select, Specialty
Copywriting is Essential to Your Internet Marketing Strategy
The Internet is full of information. The tricky thing about information, though, is that someone has to produce it. Copywriting is a form of writing that sells a product or service. With the advent of article marketing, articles also now fall under the umbrella of copywriting, as do blogs and website text. Even videos involve copywriting – they need to have scripts and concepts behind them. You can’t escape it: Mastering copywriting is a vital part of Internet marketing, and copywriting is essential to the success of any Internet venture.
Copywriting is a No-Fluff Zone
The key to good copywriting is to boil everything down to only the essential. Good copywriting doesn’t tell life stories or every detail of how the product or service came to be; instead, good copywriting focuses only on what the product or service can do for the reader.
If it’s an article you are copywriting, stick to the topic at hand. Good copywriting questions itself. With every sentence and every word, it asks: “Do I really need this? Is it supporting my point? Is it helping to move my readers closer to where I want them to be?” If the answer is “no,” cut it for the sake of good copywriting.
Keep it Simple
The best copywriting is simple. Plain language is best when you are copywriting – even PhDs like it. Simplify your words, your message, and even the means of purchasing and financing your products and services, and good copywriting will naturally follow.
Write Like You Talk
The best copywriting uses a conversational style. We may not all love to read, but almost all of us like to listen to information. In your copywriting, readers should get the impression that you are relating directly to them. Don’t use the third person, and let them know that they will get something valuable by reading your copywriting. See the difference in these two copywriting examples:
“Nine out of ten doctors recommended X-Brand lozenges to relieve sore throat pain and suppress coughs.”
“When your throat burns and the coughs won’t stop, Y-Brand soothes and relieves you.”
Even better, good copywriting will give the reader the impression that you are sharing a secret or giving inside information, such as:
“Throat burning? Cough hacking? Try the secret weapon… Z-Brand. Shhh—if everyone knows there won’t be any left for you!”
Start with a Question
Good copywriting holds the interest of the reader from the opening sentence to the very last word.
An effective copywriting technique is to ask a question in the headline that directly addresses the reader, as in: “Embarrassed by dry, itchy scalp?” “Tired of waiting for your dial-up Internet service?” “Disgusted by the stinky cat litter box?” Use carefully crafted questions in your copywriting that aim directly at your target audience, and you will capture their attention.
State the Benefits and Desired Outcome
Good copywriting features a clear statement of the benefit of your product or service. Close the deal in your copywriting by showing the reader how to achieve the desired outcome by using your product or service.
Copywriting is a skill that can be learned. The more you do it, the better you get. Just make sure to get an experienced mentor whose copywriting work you respect to give you feedback on your work while you are learning. Listen to what he or she has to say.
Remember, no one is perfect; responding appropriately to criticism can improve your copywriting. Keep trying. You will get it right. Even the best writers find their copywriting skill gets better over time.
For more powerful information about Copywriting and other cutting-edge internet marketing strategies and skills, visit http://LeliaRaynal4YourSuccess.com. Enter your name and e-mail address in the opt-in box to receive all the powerful information and strategies about internet marketing that help thousands of ordinary people, as me, to become highly successful and that you will get for free as a subscribers.
Lelia Raynal
#1 CarbonCopyPRO Top Earner Team
Business Coach&Mentor and Internet Marketer
http://leliaRaynal4YourSuccess.com
Former Scientist for 15 years, burnt out, changing career was a MUST. A great educational and fully integrated internet marketing system gave me the applied knowledge, trained me on the most efficient internet marketing strategies. Now I mentor ordinary people to live an extraordinary life. I transformed my life dramatically. I have time for my family, money to enjoy life.
Dedicated to YOUR success
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Categories: Internet Marketing Strategies Tags: Copywriting, Essential, internet, internet marketing strategies, marketing, Strategy, Your