How To Make Your Boss Spend More On SEO
When you look at the numbers regarding a business's online methods of getting its name out there and noticed by people, usually SEO efforts get the short end of the stick. Unfortunately for the companies that don't spend much on SEO and focus on the advertising that appears on the right hand side of most search results screens, only a little over half of people ever look at that side of the screen. However, everyone, a full 100% of all seekers, look at the organic search results on the left side of the page. Let me make it clear: if 5 million people were to look up something on Google, all 5 million of them would look at the left hand side, while around 2.6 to 2.8 million would look to the right, at the advertised links.