When you look at the numbers regarding a business’s online methods of getting its name out there and noticed by people, usually SEO efforts get the short end of the stick. Unfortunately for the companies that don’t spend much on SEO and focus on the advertising that appears on the right hand side of most search results screens, only a little over half of people ever look at that side of the screen. However, everyone, a full 100% of all seekers, look at the organic search results on the left side of the page. Let me make it clear: if 5 million people were to look up something on Google, all 5 million of them would look at the left hand side, while around 2.6 to 2.8 million would look to the right, at the advertised links.

Even more importantly, only half of all those eyes focused on the left side of the screen look below the sixth listing of those organic results. What does this mean, exactly? It’s simple, really: a much bigger focus of your company’s budget should be focused on getting your website listed as highly as possible on that list.

All of you need to explain this to your bosses. Right now would be the best time.

It can be hard to convince your employer of the magnitude of this realization, and even harder to convince them to act upon it and spend more on SEO. So what’s the best way to go about accomplishing this difficult task?

As most business leaders today only have a basic understanding of the Internet, e-commerce, and the digital world, the first thing you do is avoid using technical jargon – at least in the beginning. Focus on the numbers, give him a simple rundown of the percentages mentioned above, and, if possible, reinforce this with visual data.

Show your boss pictures. This doesn’t have to be limited to pie charts and bar graphs, but anything that can be used to quickly and effectively get the point across. Create a “Google Heat Map,” using a color scheme similar to what you’d see on a weather map, clearly showing where all of those desired eyeballs are focusing most of the time. As much as possible, bypass his logical centers and focus on the emotional centers of his mind. Show excitement about the possibilities of a more cost-effective solution that focuses more on SEO, and be persuasive when it’s time for the call to action. Your tone of voice and body language are essential assets to the art of persuasion: use them.

Appeal to his financial interests. Talk up how wasteful it can be to focus exclusively on paid advertising, and mention how much more economic sense it would make to focus more resources on SEO. Money is the lifeblood of any business, and ineffective use of this lifeblood can be detrimental to the business. Use loaded words, if necessary. This is important, and in the end he’ll thank you. Possibly with a raise, but we make no promises about that.

Ultimately, your tone of voice and the materials you present should all be used in a persuasive manner. Use any means necessary (within reason) to show your boss the light.

About the author: Rune Risom, commited SEO innovator from free search engine optimization service SEOsupporter.com. Also behind web directories like BestLinksAround.com and GuideToTheWeb.net where you can submit links for free.

If you are an amateur web designer and are trying to look into the SEO intricacies all by yourself, then have one thing lucid in mind, that there are too many intricacies to concentrate on to get the right things going for your website. Therefore, it is advisable to have a professional web designer take the mantle of responsibility and do the right things that would keep the website in limelight for long periods of time.

A good way to make sure that all of your pages get included in search results is to use a multiple CSS navigational menu bar. This means that it will take a fewer number of clicks to reach any page in your site and therefore less time for the search engine’s spider to reach any page.

When a website has several CSS style sheets attached to it the time taken to load up each page can be cut down considerably. When the time take to load each page is fast, the search engines will acknowledge the site quicker. As the spider’s “sweep” of your site lasts no longer than a few seconds, the more search engine friendly techniques you have employed the better picture of your site the search engines will get.

The frequency of your chosen keywords in the content of your page plays a large part in how your site gets picked up and where it gets placed. However, repeating the keywords over and over again without any real context can be picked up by the search engines and penalised i.e. they can take your site out of the rankings. A keyword density analyzer tool will help you settle on the right density of keywords to optimize your site’s position in the search engine results.

Use the researched keywords in the anchor text, and the heading tags of the various web pages in the website so that they get identified by the search engine crawlers within no time.

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First step is finding the market niche that you want and to drive traffic to your product. First, you need to know who is the clientele/customer? What type of person is this? Are they going to be a male or female? Where do they reside/live? What language do they speak? What amount of money do they make? All are questions that you need to find out and that’s why research is so important.

Who and where do they go? What types of online activities do they do? What search engines do they use? What web sites or community programs do they use? This is a part of the research that you will need to do. You will have to go find them and bring them to your product.

Now what does your clientele truly want? First and foremost a person will want to know what they are getting is worth it. Well how can you tell? The B.B.B. will be able to tell you which products/programs that are of value to you and your clientele. Anything that is above a B+ rating would be good in my eye’s but you may feel differently.

Some of the one’s on the B.B.B. show no problems or rating this may be due to not enough feedback to them about that particular product so please be careful but it is best to check out your product. Also many people have found that free product information is a good way to find out about a product before you purchase it. Free reports, or daily or weekly e-mails are a good way to get your product out there repeatedly to your clientele.

Main idea is that you are going to provide someone a sullution for what they are feeling needs help or improvement. Whether it be a promotional product, affiliate products or a new digital camera that records in the highest pixel count known these days by this specific company. You are going to be providing a solution or a program that helps or fixes something that is needed by your clientele.

What products does your clientele use and buy that is in the same area as the product that you are promoting. This is the area that you will want to advertise/promote your product. In other words if you are promoting a camera you wouldn’t want to put an advertisement under the category for Herbals, makes an abundance of sense doesn’t it.

You sell power tools at a store. But you don’t have any accessories. This would be an unwise move because how many people want to get everything they need in a one stop shop convenience. So you would want to advertise in an area that would sell let’s say drill bits or saw blades. Advertise towards home improvement or do it yourself. This is one of the parts of research that was mentioned before. Research is THE MAIN KEY to starting any type of work online or off.

Now you find the area’s that your clientele go. Do they read a lot of articles, or do they go to chat programs or online communities. Do they read and follow certain blogs or twitter accounts. While you are researching you will find most of the area’s your clientele will be, and in what area you need to promote your product or promotional advertisement. What type of reading do they do? Where do they go to find and read what interests them and how would you be able to bring them to your product. Research is the first and foremost part of starting your own business in any form.

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